The intention-behaviour gap in sustainable hospitality: a critical literature review
Résumé
Purpose – The intention of consumers to behave sustainably is not a reliable predictor of sustainable
hospitality choices. This intention-behaviour gap represents one of the biggest challenges for marketers and
environment-friendly businesses. To address this issue, this study aims to draw upon the intention-behaviour
gap. The authors revise the sustainable hospitality literature to identify the limitations, to evaluate the extent
to which the intention-behaviour gap is embedded in the hospitality literature and to provide practical
guidance on how to move research forward in the sustainable hospitality field.
Design/methodology/approach – The authors adopted a five-step process to review and analyse 71
scientific papers published in 14 Hospitality Journals. The authors developed a descriptive overview of the
literature showing the publications in this field over the years, the sustainability practices implemented by
companies and consumers and the setting of the studies. Finally, the authors conducted a critical analysis of
research in sustainable hospitality adopting the intention-behaviour gap lens.
Findings – Leveraging the descriptive overview and critical analysis, the authors offer four directions for future
research to address the existing literature limitations. The authors encourage scholars to expand the scope of the
research setting, investigate diverse sustainability practices, integrate existing knowledge on the intention-behaviour
gap into sustainable hospitality research and combine traditional researchmethodswith emerging technologies.
Practical implications – This study exposes the theoretical challenge of applying conventional
behaviour theories to sustainable hospitality, prompting a call for framework re-evaluation. It offers practical
insights, empowering researchers, marketers and policymakers to navigate and mitigate the intentionbehaviour
gap in sustainable hospitality.
Originality/value – The originality of this paper is underscored by its distinctive focus on the unique
intention-behaviour gap within sustainable hospitality, coupled with a compelling call to re-evaluate
traditional behavioural frameworks. It provides a roadmap for future research in sustainable hospitality,
benefiting researchers, policymakers and marketers in promoting sustainable initiatives.
Origine : Fichiers produits par l'(les) auteur(s)
Licence : CC BY NC SA - Paternité - Pas d'utilisation commerciale - Partage selon les Conditions Initiales
Licence : CC BY NC SA - Paternité - Pas d'utilisation commerciale - Partage selon les Conditions Initiales