Advancing algorithmic bias management capabilities in AI-driven marketing analytics research - Audencia Access content directly
Journal Articles Industrial Marketing Management Year : 2023

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hal-04194438 , version 1 (02-09-2023)

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Shahriar Akter, Saida Sultana, Marcello Mariani, Samuel Fosso Wamba, Konstantina Spanaki, et al.. Advancing algorithmic bias management capabilities in AI-driven marketing analytics research. Industrial Marketing Management, 2023, 114, pp.243-261. ⟨10.1016/j.indmarman.2023.08.013⟩. ⟨hal-04194438⟩

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