In this paper, we propose bridge models to nowcast French gross domestic product (GDP) quarterly growth rate. The bridge models, allowing economic interpretations, are specified by using a machine learning approach via Lasso-based regressions and by an econometric approach based on an automatic general-to-specific procedure. These approaches allow to select explanatory variables among a large data set of soft data. A recursive forecast study is carried out to assess the forecasting performance. It turns out that the bridge models constructed using the both variable-selection approaches outperform benchmark models and give similar performance in the out-of-sample forecasting exercise. Finally, the combined forecasts of these both approaches display interesting forecasting performance.