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authFullName_s : Yang Shi
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How Much Does Ad Sequence Matter? Economic Implications of Consumer Zapping and the Zapping-Induced Externality in the Television Advertising Market

Yang Shi , Jun B Kim , Ying Zhao
Journal of Advertising, 2023, 52 (2), pp.229-246. ⟨10.1080/00913367.2022.2026843⟩
Journal articles hal-04038624v1
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Commercial Audience Retention of Television Programs: Measurement and Prediction

Lianlian Song , Yang Shi , Geoffrey Kwok Fai Tso
International Journal of Advertising, 2022, ⟨10.1080/02650487.2021.1906541⟩
Journal articles hal-03657218v1