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Journal Articles Sport, Business and Management: An International Journal Year : 2022

Unlocking the black box of sponsorship in participant-based sport

Konstantinos Koronios
Lazaros Ntasis
Panagiotis Dimitropoulos
Anna Gerke
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hal-03924080 , version 1 (05-01-2023)

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Konstantinos Koronios, Lazaros Ntasis, Panagiotis Dimitropoulos, Anna Gerke. Unlocking the black box of sponsorship in participant-based sport. Sport, Business and Management: An International Journal, 2022, 12, pp.598 - 617. ⟨10.1108/SBM-12-2021-0148⟩. ⟨hal-03924080⟩

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