BOUQUETS ARE AS USEFUL AS BRICKBATS: THE INFLUENCE OF INTERORGANIZATIONAL CITIZENSHIP BEHAVIORS ON THE INNOVATION PROCESS
Résumé
This study investigates how interorganizational citizenship behavior influences the innovation process. By investigating interorganizational networks and relationships, we offer new perspectives on how these linkages can serve as sources of innovation that lever competitive advantage. We identified seven dimensions of citizenship, and analyzed them with regards to different phases of the innovation process (i.e., idea, invention, exploitation). We integrated the notions of cooperative and collaborative behavior as conditions for citizenship. Our qualitative investigation of the sailing industry cluster in New Zealand demonstrates the utility of citizenship to understand, access, and use external resources to innovate. We find that two dimensions of citizenship – advancement and altruism – are most prevalent during the entire innovation process. Citizenship tends to be embedded in collaborative linkages during the idea and invention phase, but cooperative linkages are sufficient to develop citizenship during the invention and exploitation phase. Further research is necessary to generalize the role of citizenship for the innovation process.
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